The top 5 branding trends of 2016

In many ways, the fundamental process of branding is timeless and unchanging. Research your market, come up with a strong idea, generate content that conveys that idea, and then find ways to get those designs in front of the right audience.  But in 2016, finding that audience was becoming increasingly

Why chatbots are the last bridge to true AI

Humans have been storing, retrieving, manipulating, and communicating information since the Sumerians in Mesopotamia developed writing in 3000 BCE. Since then, we have continuously developed more and more sophisticated means to communicate and push information. Whether unconsciously or consciously, we seem to always need more data, faster than ever. And

The 4 levels of bots: How to stop worrying and love AI

It’s been hard to ignore bots and virtual assistants lately. Google is integrating its Google Assistant into its smartphones, home devices, and Allo messaging service. Amazon’s smart-home Echo device is becoming an “unlikely hit” among American households, selling an estimated 3 million devices since its launch in 2014. And, of course,

5 steps to training a chatbot

So you’re thinking of implementing a chatbot, like every other company on the planet. Now, the issue is training the thing. There has been an endless stream of coverage about all of the wonderful things chatbots are going to do for business by automating conversations with customers. The problem is, bots